New Zealand made natural merino baby clothes
Caring for our environment
At Weebits, we are dedicated to the art of classic design and the enduring beauty of soft, natural colours. Our mission goes beyond fashion; it is about creating garments that stand the test of time.
We believe in the power of heirlooms - pieces that transcend seasons and generations. Our garments are carefully crafted to ensure they not only last but also never go out of style. When you choose Weebits, you are making an economical choice, one that defies the fast-fashion culture of today.
Early in 2008 I designed a poncho for a friend's new baby. This was not easy as I was not known as a knitter. However, when it was finished, a friend convinced me to show the poncho to a niche retailer and they loved it. This was the start of the business as it is today.
I realised that if this were to be a business then I would have to have more products, so I designed some that were not available in the market. At the start my mother and I were the only ones doing the knitting, so this limited the number of garments that could be produced. The instant success of the garments took me completely by surprise and I quickly realised that we would never keep up.
Luckily, through a friend, we were introduced to six lovely ladies from Geraldine and they proved to be our salvation. This gave me the confidence to purchase the wool in bulk from a local Wool Company - Woolyarns and allowed me to continue to expand the number of selected stockists and to add further designs and colours to the range.
Late in 2008 we were being stocked in a growing number of NZ stores when I got an email from Amsterdam asking whether we would consider having a distributor in the Netherlands. Suddenly the business was international and the size of the orders increased substantially.
By early 2009 we had increased the number of knitters involved and added new garment designs. Then there was another email enquiring about distribution, this time from London. The resulting increase in order sizes dramatically altered the productivity of the business.
Each piece we create is a labour of love, taking our skilled knitters up to two weeks to fashion into existence. Our commitment to excellence shines through in every stitch, resulting in beautifully designed, high-quality garments that are truly one-of-a-kind.
Being knitted, the products cannot easily be mass produced and we want to keep production local. Because of this we have been quite selective with our small handful of boutique stores.
We are not just a brand; we are a niche, a haven for those who appreciate the value of time-honored craftsmanship and the beauty of garments that tell a story. When you choose Weebits, you are choosing more than just clothing; you are choosing elegance that lasts a lifetime.
Weebits has taken a firm stance to be as eco-friendly as possible throughout its operation and will continue to manufacture the products locally using New Zealand made yarn from Woolyarns NZ.
Wool is a planet-friendly fibre for many reasons:
Our products tend to be washed less frequently and at cooler temperatures which has a lower impact on the environment.
It is one of the most recycled fibres.
Wool can be composted and is especially useful in gardening, as it has the ability to retain water while releasing nutrients to feed plants.
Wool garments will only take 9 months to biodegrade when buried in soil.
Join us in embracing the magic of classic designs, soft natural colours, and the joy of passing on cherished garments to family and friends.